Pengaruh Lokasi, Harga dan Fasilitas Hotel Terhadap Keputusan Menginap Pelanggan

Abstract

This study aims to examine the influence of location, price and hotel facilities on the decision to stay. This research was conducted by questionnaire method. Data were obtained from 75 (seventy five) respondents obtained through accidental sampling technique. The object of this research is ParagonBiz Hotel located at Binong Raya Road No. No. 9 Karawaci, Tangerang. The method of analysis used in this study is multiple regression analysis. The results of this study indicate that the variable that has a significant influence on the decision to stay is the location. Price perception and hotel facilities have no effect on customer's decision. The results of this study indicate that the better the location, it will increasingly increase the value of guest decisions to stay. Keywords: location, price, facility and decision