Abstract:
This study aims to examine the effect of the quality of coffee products on
customer satisfaction. This research was conducted by questionnaire method. Data
were obtained from 50 (fifty) respondents obtained through non probability
sampling technique. The object of this research is Coffee Monolog, Plaza Senayan
Jakarta.
The method of analysis used in this study is simple regression analysis.
The results of this study indicate that product quality variables have no effect on
customer satisfaction.
Keywords: product quality, customer satisfaction
