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2018 Vol. IV, No. 1 Maret 2018
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Browsing 2018 Vol. IV, No. 1 Maret 2018 by Issue Date

Browsing 2018 Vol. IV, No. 1 Maret 2018 by Issue Date

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Pengaruh Internet Marketing terhadap Keputusan Pembelian Online di Lazada

Selvy, Selvy; Mulyandi, M. Rachman (Universitas Matana - Prodi Manajemen, 2018-03-26)

Technological development has a big impact on marketing. Currently marketing is supported by internet that provides easy, fast and low cost access. This study presents a model of internet marketing as an evolution of trade. ...
Analisis Pengaruh Kepercayaan Media Sosial Instagram dan Word of Mouth (WOM) terhadap Minat Beli Laptop: Studi Kasus pada Komunitas Laptop Gaming Indonesia

Eliando, Eliando; Pratama, Ricky (Program Studi Manajemen, Universitas Matana, 2018-03-26)

The purpose of this research is to analyze the influence of social media Instagram and word of mouth (WOM) to the buying interest of laptop with high performance in the Indonesian gaming laptop community, and knowing which ...
Pengaruh Ukuran Perusahaan dan Ukuran KAP terhadap Audit Delay

Effendi, Bahtiar (Universitas Matana - Prodi Manajemen, 2018-03-26)

This study aims to examine the effect of firm size and KAP size on audit delay on consumer goods companies listing on Indonesia Stock Exchange (IDX) in 2011-2016. The population of this research is all consumer goods ...
Hubungan Kepemimpinan Transformasional dan Motivasi Kerja dengan Produktivitas Kerja Karyawan pada Koperasi Ampplantation Sumatera Barat

Mastarida, Friska (Universitas Matana - Prodi Manajemen, 2018-03-26)

The objective of the research is to determine relationship and impact between transformational leadership, work motivation of organization toward job employee’s job of productivity. The research was conducted at Koperasi ...
Pengaruh Media Sosial Marketing terhadap Loyalitas Konsumen Adrenaline Counter

Steven, Steven; Sani, Estika Paramita (Universitas Matana - Prodi Manajemen, 2018-03-26)

The digital marketing competition is now increasingly tight. The use of social media can be a strategy that can be used by companies. Adrenaline Counter is a company in the form of bicycle showrooms. Both are actively using ...

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